Affluent consumers are the cornerstone market for every luxurious business. They have high-income levels and remain optimistic about the future, and thus, are the desired consumer segment for all sectors across the globe. They perceive themselves to be reliable and crucial consumers; thus, they expect to be treated with utmost attention and recognition at every […]
The world of luxury brands has forever shared close ties with the entertainment industry. High-end luxury brands have been appearing in dance, theater, films, and many other creative segments of the industry. However, recent times have witnessed a transition from their role as a partner to a producer. The traditional association of entertainment and luxury […]
The 21st century is known as ‘The Century of Speed.’ With speed comes a demand for technology that has the ability to sustain and provide the desired growth opportunities to businesses. Globally, governments and corporates have been migrating from traditional to digital channels for driving growth. It is believed that, on average, almost one-third of […]
It is indeed said that luxury is in the details – the details of the crochet one wears, the details of the car’s design, and the details of the intricate pattern of the jewelry. Luxury is not a choice. It is a way of living that is ardently advocated by those who have tasted its […]
Centuries have witnessed a consistent definition of luxury – a product made from the finest material, limited availability with exorbitant pricing, conspicuous quality, and quintessence of resplendence! Traditionally, these luxuries have been carrying a brand identity that conveys elitism and exclusivity besides imparting a long-lasting brand heritage. The products that resonate with the definition of […]
India is a land of royal palaces, diamonds, and everything gold. As history suggests, luxury and tradition have been existing concurrently in the lives of Indians. The luxury consumers of India have a unique traditional segment that constitutes the consumers who have witnessed royalty and luxury in the most refined form. They are elite, and […]
